Two brokers battle for superiority in cost, long-term investing features, and global reach. The comparison weighs regulation strength against platform breadth and product wrappers.
Find out which stock broker best suits your investing profile.
Choose if…
Choose AJ Bell if you want ISA and SIPPs wrappers for long-term investing.
Choose if…
Choose AJ Bell if you value a proprietary platform and built-in research tools. Choose BlackBull Markets if you value 24/5 live chat support. Choose BlackBull Markets if you need broad platform coverage and DMA access via IRESS.
Which broker wins for each type of stock trader, based on costs, safety, features, and editorial scoring.
| Editorial score | 4.2/ 5 | 3.7/ 5 |
|---|---|---|
| Min deposit | $500 | No minimum▼ lower |
| Spreads from | N/A | 0 pips |
| Commission / lot | N/A | $6/lot |
A closer look at the specific criteria each broker meets or misses within each scoring category.
| Criteria | AJ Bell | BlackBull Markets |
|---|---|---|
| Trust & Regulation | ||
| Top-tier regulator (FCA, ASIC, SEC, etc.) | Pass | Pass |
| Segregated client funds | Pass | Pass |
| Negative balance protection | Fail | Pass |
| Compensation scheme (e.g. FSCS, SIPC) | Pass | Fail |
| Costs | ||
| Commission-free trading | Fail | Fail |
| No deposit fee | Pass | — |
| Features | ||
| Fractional shares | Fail | Fail |
| Dividend reinvestment (DRIP) | Pass | Fail |
| Extended hours trading | Fail | Fail |
| IPO access | Fail | Fail |
| Short selling | Fail | Pass |
| Stock screener tool | Pass | Fail |
| Support | ||
| Mobile app | Pass | Pass |
| Advanced charting tools | Fail | Pass |
| 24/5 live chat | Fail | Pass |
| Phone support | Pass | Fail |
AJ Bell rates 4.2/5 versus 3.7/5 for BlackBull Markets. AJ Bell edges ahead on our composite score, though both brokers meet a reasonable standard for most traders.
BlackBull Markets starts from 0. Current spread data is not available for AJ Bell. Check both brokers' websites for up-to-date spread and commission pricing.
BlackBull Markets has no minimum deposit, while AJ Bell requires at least $500. This makes BlackBull Markets more accessible for traders with limited starting capital.
Both AJ Bell and BlackBull Markets hold licences from top-tier regulators, indicating a high standard of regulatory oversight. Check each broker's specific regulatory bodies to confirm coverage in your jurisdiction.
BlackBull Markets stands out for beginners: it has a lower entry point and provides negative balance protection, which caps losses at your deposited amount. Also compare demo account availability and educational resources before deciding.
AJ Bell lists maximum leverage of 1:1, while BlackBull Markets lists up to 20:1. Available leverage depends on your jurisdiction. EU retail clients under ESMA rules are capped at 1:30 on major forex pairs.
BlackBull Markets charges $6 per trade on commission-based accounts. Commission details for AJ Bell are not currently available. Check their website for up-to-date pricing. Stock commissions may be charged as a flat rate per trade or per share; confirm the exact structure on each broker's website.
AJ Bell supports Proprietary Web/Mobile, while BlackBull Markets supports cTrader, MetaTrader 5, TradingView, DXtrade, MetaTrader 4. AJ Bell has exclusive access to Proprietary Web/Mobile. BlackBull Markets has exclusive access to cTrader and MetaTrader 5 and TradingView and DXtrade and MetaTrader 4.
Neither AJ Bell nor BlackBull Markets is listed as offering commission-free trading in our data. Compare each broker's commission schedule directly, as fees vary by account type and the markets you trade.
AJ Bell scores higher on investor protection criteria, with compensation scheme coverage and segregated client funds. For stock investors, confirming compensation scheme coverage ensures your assets are protected up to a defined limit if the broker becomes insolvent.
AJ Bell wins on safety & regulation with higher Trust & Regulation scores and FCA oversight.
AJ Bell wins for long-term investing with ISA and SIPPs wrappers.
BlackBull Markets wins for active traders with broad platform coverage and DMA access.
BlackBull Markets wins for beginners due to zero minimum deposit.
BlackBull Markets wins with 20 exchanges versus 15 for AJ Bell.
AJ Bell wins for low cost trading due to lower fees and a £1.50 per order option.
| N/A |
| 0.6 pips |
| Inactivity fee | None | None |
|---|
| Deposit fee | Free | Free |
|---|
| Deposit methods | Bank transferDebit card | Bank transferCredit cardDebit cardSkrillNeteller |
|---|
| Withdrawal methods | Bank transfer | Bank transferCredit cardSkrillNeteller |
|---|
| Withdrawal fee | Free | Free |
|---|
| Commission-free | No | No |
|---|
| Fractional shares | No | No |
|---|
| Dividend reinvestment | Yes | No |
|---|
| Extended hours | No | No |
|---|
| IPO access | No | No |
|---|
| Short selling | No | Yes |
|---|
| Regulators | FCA | FSC FMA |
|---|
| Platforms | Proprietary Web/Mobile | cTrader MetaTrader 5 TradingView DXtrade MetaTrader 4 |
|---|
| Active bonuses | 2 offers | None |
|---|
AJ Bell is the overall winner on editorial score, due to higher Trust & Regulation and long-term investing wrappers.
Dig deeper into each broker’s features, fees, and regulation.
Score 3.7 / 5
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