AJ Bellvs
GO MarketsStock Broker Comparison
Two brokers contrast on long-term investing features, platform breadth, and regulation. AJ Bell and GO Markets face off over cost, access, and safety, with the verdict yet to be revealed.
Who should choose AJ Bell vs GO Markets?
Find out which stock broker best suits your investing profile.
Choose if…
Choose AJ Bell if you want ISA and SIPP wrappers along with research tools.
Choose if…
Choose GO Markets if you want MT4/MT5 and cTrader with platform variety.
Verdict by Trader Profile
Which broker wins for each type of stock trader, based on costs, safety, features, and editorial scoring.
Best for safety & regulation
Recommended
AJ Bell vs GO Markets: Side-by-Side Stock Broker Comparison
 |  | |
|---|---|---|
| Editorial score | 4.2/ 5 | 3.5/ 5 |
| Min deposit | $500 | $200▼ lower |
| Spreads from | N/A | 0 pips |
| Commission / lot | N/A | $5/lot |
AJ Bell vs GO Markets Stock Broker Pros & Cons
Pros
- Lower fund platform fees than Hargreaves Lansdown at scale
- Stocks & Shares ISA and full-featured SIPP with drawdown
- AIM shares available inside ISA for inheritance tax planning
- Regular investment option at £1.50 per order
- LSE-listed, FCA-regulated with FSCS protection
Cons
- No fractional shares
AJ Bell vs GO Markets: Detailed Category Breakdown
A closer look at the specific criteria each broker meets or misses within each scoring category.
2
AJ Bell
criteria wins
3
GO Markets
criteria wins
Highlighted rows show where the two brokers differ
| Criteria | AJ Bell | GO Markets |
|---|---|---|
| Trust & Regulation | ||
| Top-tier regulator (FCA, ASIC, SEC, etc.) | Pass | Pass |
| Segregated client funds | Pass | Pass |
| Negative balance protection | Fail | Pass |
| Compensation scheme (e.g. FSCS, SIPC) | Pass | Pass |
| Costs | ||
| Commission-free trading | Fail | Fail |
| No deposit fee | Pass | — |
| Features | ||
| Fractional shares | Fail | Fail |
| Dividend reinvestment (DRIP) | Pass | Fail |
| Extended hours trading | Fail | Fail |
| IPO access | Fail | Fail |
| Short selling | Fail | Pass |
| Stock screener tool | Pass | Fail |
| Support | ||
| Mobile app | Pass | Pass |
| Advanced charting tools | Fail | Pass |
| 24/5 live chat | Fail | Fail |
| Phone support | Pass | Pass |
AJ Bell vs GO Markets: Frequently Asked Questions
AJ Bell rates 4.2/5 versus 3.5/5 for GO Markets. AJ Bell edges ahead on our composite score, though both brokers meet a reasonable standard for most traders.
GO Markets starts from 0. Current spread data is not available for AJ Bell. Check both brokers' websites for up-to-date spread and commission pricing.
GO Markets has $200, while AJ Bell requires at least $500. This makes GO Markets more accessible for traders with limited starting capital.
Both AJ Bell and GO Markets hold licences from top-tier regulators, indicating a high standard of regulatory oversight. Check each broker's specific regulatory bodies to confirm coverage in your jurisdiction.
GO Markets stands out for beginners: it has a lower entry point and provides negative balance protection, which caps losses at your deposited amount. Also compare demo account availability and educational resources before deciding.
AJ Bell lists maximum leverage of 1:1, while GO Markets lists up to 500:1. Available leverage depends on your jurisdiction. EU retail clients under ESMA rules are capped at 1:30 on major forex pairs.
GO Markets charges $5 per trade on commission-based accounts. Commission details for AJ Bell are not currently available. Check their website for up-to-date pricing. Stock commissions may be charged as a flat rate per trade or per share; confirm the exact structure on each broker's website.
AJ Bell supports Proprietary Web/Mobile, while GO Markets supports cTrader, MetaTrader 4, MetaTrader 5. AJ Bell has exclusive access to Proprietary Web/Mobile. GO Markets has exclusive access to cTrader and MetaTrader 4 and MetaTrader 5.
Neither AJ Bell nor GO Markets is listed as offering commission-free trading in our data. Compare each broker's commission schedule directly, as fees vary by account type and the markets you trade.
Both AJ Bell and GO Markets are covered by a compensation scheme according to our data, providing an additional safety net for your stock investments. Confirm the specific scheme and coverage limit that applies to your account before depositing.
